FRAGRANCES

 

The use and enjoyment of fragrances goes back thousands of years.

The ancient Egyptians used perfumed animal or vegetable oil, mixed with powdered lime, instead of soap, and fragranced oils as protection against the sun and wind. The burning of incense by all civilisations at religious ceremonies may be the root of the word “Perfumery” – Per fume, the Latin for “through smoke”.

From those rituals of ancient cultures to the diversity of today’s lifestyles, fragrances continue to play a positive role in adding quality to life.

The fragrance industry is a multi-faceted one, with fine fragrances holding a celebrity status within it. Wearing perfumes and colognes elicits feelings of joy, confidence and a sense of well-being. A splash of fragrance has the ability to spark cherished memories and a wealth of emotions that lift spirits, enrich romance and lead to an overall feeling of happiness.

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Fragrances highlight the

importance of the sense of smell

A world without fragrances would be comparable to a world without music

 

Beyond the exclusiveness of fine fragrances,

perfumery is associated with the benefits of other products. Modern day researchers are confirming what the ancient Egyptians knew – fragrances contained in personal and household products, from shampoos and cosmetics to laundry detergents and household cleaners, are synonymous with their perceived quality. Fragrances make clothes smell “clean”, cosmetics “pretty”, and households “well-kept”.

Fragrances create a mood. The Egyptians burnt Kyphi to create a certain atmosphere of reverence in their temples. From this religious usage came the concept of using scent in the home. Today the idea persists – consumers look to a fragranced environment to add quality to their lives, enjoying such items as scented candles and fragrance sprays, to provide the benefits they seek.

The perfumer works in the realm of the imagination, as does a composer. The art of creating perfume compounds by combining different substances requires great imagination, together with tremendous expertise and skills developed over many years of training. Many perfumers say that they can imagine their creation well before they have put pen to paper or finger to key-board.

Fragrances, together with the sense of smell, add an invisible colour to everyday life and special occasions.

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